Sales Challenge for Social Enterprise (7TEA1)​

5th Mar, 2024, Eugene Lee

Introduction

On March 5th, 2024, we embarked on a new adventure in business! Our students teamed up with 7TEA1, a Social Enterprise that supports people from the B40 group and those with special needs. Their task? To research, brainstorm ideas, and present plans to boost 7TEA1’s sales.

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Seeing things from the perspective of the individuals they're supporting.

The day started by coaches setting the context – sharing 7TEA1’s business challenge. Then we took a road trip to visit 7TEA1. Visited their site and operation, the kids volunteered to understand what the special needs have to do on day to day.

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Interview to find out more.

They later interview the founder to further understand 7TEA1 and its impact. They also find out what challenges they are going through.

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Brainstorming

Afterward, they had a chat with the founder to dig deeper into 7TEA1’s mission and the obstacles they faced. Armed with this knowledge, they brainstormed ideas the next day to help 7TEA1 sell more products.

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Pitching Time!

The project wrapped up with our students presenting their ideas to the founder and their parents. It was an inspiring journey of learning, empathy, and creative problem-solving!

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